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Aviva Income Protection Insurance

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Aviva Income Protection – Introduction


As one of the world’s largest insurers, Aviva is a British multinational company listed on the London Stock Exchange and a constituent of the FTSE 100.

Within the UK, Aviva is the largest insurance group and has a customer base of over 15 million customers.

Providing general insurance, life, protection, health and business insurance together with pensions and investments, in July 2023 Aviva were recognised as ‘General Insurer of the Year’ at the British Insurance Awards.


Contact Details

Website: www.aviva.co.uk
Income Protection Claims Line: 0800 158 3105
Online Claims: www.aviva.co.uk
Address: St Helen’s, 1 Undershaft, London EC3P 3DQ
FCA Register: https://register.fca.org.uk

Aviva Customer Reviews

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Aviva’s UK arm use Trustpilot to collect reviews for all their divisions so these reviews include customers with car, home and health insurance as well as life and income protection. To date they have over 35,000 reviews of which 72% have provided a 5 star rating. Read Aviva’s Trustpilot Reviews

Aviva 2024 Claims Report

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Aviva continue to produce comprehensive and helpful claims reports with their 2024 Income Protection Claims Report showing that the insurer paid out on 3,901 (92.5%) of claims in 2023. In addition to breaking down 2023’s total pay out of £53.5 million, the report also details some of the various ways policyholders received assistance and help with rehabilitation.

Reasons policyholders claimed

Aviva Income Protection +

Aviva provide a short-term income protection plan called “Living Costs Protection”. This has a maximum benefit period of just 12 months and maximum monthly benefit of £1,500. For many people, this type of policy is best compared with Accident & Sickness Insurance.

The information below relates to Aviva’s “Income Protection +” policy which is a long-term policy. This policy is not available to individuals directly from Aviva and must be acquired through a specialist broker such as Black Lion Insurance. The information below is not intended to provide advice on the suitability of any particular policy for the reader. For a free consultation and full market review speak with Black Lion Insurance today on 0203 011 00 22 or request an Income Protection Quote from Aviva Online.

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Hand and Wages to represent Monthly Benefit

Monthly Benefit and Maximum Cover

The maximum cover is directly based on a percentage of the policyholder’s annual earnings before tax. This can be up to 65% of the first £60,000 and 45% thereafter. The maximum cover available is £240,000 per annum / £20,000 per month which would require earnings in excess of £500k per annum.

Pair of Crutches Icon to represent Incapacity

Incapacity Levels

Aviva defines Incapacity as “The inability, caused by illness or injury, to perform the duties, of each and every occupation you’ve been following in the 12 months before that illness or injury.”

Heart Pulse to represent Health

Medical Exclusions

Exclusions can be applied as a result of the health information provided before the start of the policy.

Hour Glass Icon to represent the Deferred Period

Deferred Period

Deferred period can be set to 4, 8, 13, 26, 52 or 104 weeks. Aviva also offer a dual deferred period lower where an initial (lower) monthly benefit is paid after the first deferred period before the full benefit amount is paid after the second deferred period.

Calendar to represent Benefit Period

Benefit Period

With Aviva’s Income Protection +, policyholders can choose between either;
Full cover to term: Pays the monthly benefit as long as the policyholder is incapacitated and the policy is in place.
Limited payment term: Pays the monthly benefit for a maximum of 24 months for each incapacity.

Income Protection Insurance Policy

Policy Duration

The minimum “Policy Term” is 5 years although can not end before the policyholder’s 50th birthday. The maximum policy term is 52 years but it must end on the policyholder’s 71st birthday.

Minimum Eligible Criteria

To apply for Aviva’s Income Protection + policy applicants must at least meet the following criteria:

  1. Aged between 18 and 59 years old at the start of the policy.
  2. In employment or be self-employed and been working for at least the last 12 months with proof of earnings.
  3. Be registered with a GP for the last 2 years.
  4. Legally permitted to reside and work in the UK, Channel Islands, Isle of Man or Gibraltar and consider this to be their main home and have no intention to relocate elsewhere permanently.

Additional Policy Features

Online GP

Aviva DigiCare+ App

Only available when taking out an Aviva protection policy through an advisor, Aviva DigiCare+ provides policyholders with an annual health check from the comfort of their own home. The annual health check tests for numerous health markers and comes with an online follow up consultation with a GP.

As standard the app also offers access to the Bupa Anytime HealthLine, Mental health support, Second opinion services as well as health and wellbeing discounts and nutrition advice.

Users can upgrade to add a “Digital GP” service for £36 a year which entitles them to 3 online consultations with a private GP.


Trauma Benefit

Included as standard, Trauma Benefit pays the policyholder a lump sum if they suffer one of six traumatic events listed below. The lump sum is equal to 6 months benefit (up to a maximum of £40,000).

Traumatic Events: Blindness, Deafness, Loss of hand or foot, Loss of speech, Paralysis of limb or Loss of independence.


Hospital Benefit

During the deferred period, should a policyholder need to stay in hospital beyond 6 consecutive nights, the policy will pay a Hospitalisation Benefit of £100 per night up to a maximum of 90 nights. This will cease if the policyholder starts to receive the monthly benefit even if they are still in hospital.

Broken Bone

Optional Fracture Cover

As an optional extra, policyholders can choose to extend their policy with fracture cover. This pays lump sum (between £1,500 and £6,000) in the event the policyholder is diagnosed with a qualifying fracture.

Global Health

Optional Global Treatment

Additional cover designed to cover the cost of treatment if the policyholder or their child (under 18 years of age) are diagnosed with a serious illness or require a qualifying medical procedure.


Travelling Abroad

If the policyholder becomes incapacitated whilst living, travelling or working outside of the the counties listed in the policy*, the policy will pay up to 3 months benefit after the deferred period has ended. Policyholders may have to return to the UK at their own cost for medical evaluation (arranged by Aviva) in order for Aviva to fully assess any claim.

*As of November 2023, in Europe these include: Austria, Belgium, Bulgaria, Channel Islands, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Ireland, Isle of Man, Italy, Luxembourg, Latvia, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden & Switzerland. Outside of Europe the territories are Australia, Canada, Hong Kong, Japan, New Zealand and USA.

Aviva Income Protection Indicative Quotes

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Example Monthly Premiums shows price of quotes obtained for Aviva's Income Protection + policy with level cover & guaranteed premiums. Quotes are for a non-smoking individual with a low-risk, office-based occupation (such as Administration, Accounting, Human Resources, IT, Marketing, Software etc). Policy ends on 65th birthday of the insured.

Policy Type Age Monthly Benefit Deferred Period Benefit Period Example Monthly Premium
Income Protection + 30 £1,500 4 weeks 2 years £18.58
Income Protection + 30 £1,500 13 weeks 34 years £17.31
Income Protection + 30 £1,500 4 weeks 34 years £30.53
Income Protection + 40 £2,500 4 weeks 2 years £30.31
Income Protection + 40 £2,500 13 weeks 24 years £41.89
Income Protection + 40 £2,500 4 weeks 24 years £77.14

Please Note: These example monthly premiums are based on quotes obtained from Aviva using information of an individual described above. They are intended for illustrative purposes only and to assist readers better understand and compare the potential price differences between the insurance policies listed. These quotes are not personalised or tailored to specific individual circumstances and may not reflect the actual monthly premium or terms that an individual with a similar overview may receive. For accurate, up-to-date advice and personlised quotes readers should contact Black Lion Insurance.